John Dean – Crime Writer

Joffe Books has announced that it is working on an initiative designed to increase its hardcopy sales.

With ebooks and Kindle Unlimited so dominant in many genres, Joffe is working to build up a print channel in the UK ‘non-trade space’, such as garden centres.

Working with sales partner John Waters, it has offered a selection of titles to non-trade retailers across the United Kingdom.

Joffe Books, which I am delighted to say is my publisher, says: “This broadens the reach of Joffe Books and positions our titles in places where many of our readers already shop, beyond traditional bookshops and into everyday retail spaces where our books can find new audiences. We are working with fantastic partners at The Works, Baker & Taylor and several others.

“In just a few months, and across only a small number of authors, the response has been tremendous. We are particularly delighted to share that copies of books by Margaret James and Joy Ellis are now appearing in gardening centres across the country, as well as on the shelves of The Works, and the numbers are already exceeding our expectations.

“This is only the beginning. We are actively working to expand the range of titles being pitched, and our ambition is to grow this channel significantly in the coming years. As we build these relationships with retailers and refine our approach, we expect the opportunity to open up across a much wider selection of our authors and genres.”